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Caracol Televisión started in 1954 when Organización de Radiodifusora Caracol offered to afford national television costs, then state-run, through commercial spots. At that time its board (Fernando Londoño Henao, Cayetano Betancourt, Carlos Sanz de Santamaría, Pedro Navas, and Germán Montoya) started to suggest the possibility of establishing the first television station in Colombia. One year later that idea was accepted and they decided to share the rights with Radiodifusora Nacional, the state-run company operating the Televisora Nacional, the only television station in Colombia at the time, creating TVC (Televisión Comercial Ltda.), a company which lasted two years.
In 1967, Inravisión awarded through a public bidding the then production/programming company 45 hours a week; because of this, Caracol Radio spun off Caracol Televisión S. A., having TV shows' marketing and production as its main goal. In 1987 Valores Bavaria group became the main stockholder and prompted a technical and administrative modernization to the company.CARACOL Televisión is a 24-hour sports network in Colombia.